The process of graphic design

Each order is carried out in a traditional way, paying attention to the creation, details and layout of the design for a given size or format. Therefore, the graphic design process includes several stages, which I present below.

1 Stage: Briefing.

Mind storm effect.

Briefing design process

Discuss using the email, call, face-to-face
conversation or Skype chat about your order. The discussion contains
details on the requirements of the project, its form and purpose,
schedule, budget, and implementation, eg for the needs of printing.
The conversation must also include information about the company,
profile of activity promoted service or product as well as previous
marketing implementations, such as advertising leaflets.


2 Stage: Research and Development.

See for yourself.

Research other work and solved the problem

Earlier information is collected and saved in the
form of a brief. The last stage can be omitted if the brief was
prepared earlier by the client. I carry out research in which I
set the goals of the project, check the competitors, target markets, and customer age groups. In this phase, it also gathers ideas,
inspirations, and proper design practices, and compares earlier
examples of implementations against the background of competitors.


3 Stage: Graphic Design

Folding all the elements and ideas.

Design Stage - time and processAfter completing all research, concept designs and
preliminary design projects are developed. The most effective design
solutions will then be selected from the initial sketches. These
projects will then be developed. I will then present selected design
concepts to the client, discussing them in the design process and
explaining key design decisions. The project will then be compared
with the requirements set out in the summary.


4 Stage: Production.

Implementation of all corrections.

(release of the final version for printing or publication on the Internet)

Production - making layout ready-to-useThe project will be changed in relation to the
feedback from the client, and the final proofs of the work will be
sent to the client for approval. I prepare a graphic design for
printing or for publication on the Internet. Graphic design can also
be used for marketing communication in electronic form (email or
pdf). In the case of designing a website, it passes the project to
developers/programmers who will transform the graphic design
(layout) into a fully functional website.