How I Work

Briefing. Mind storm effect.

Discuss using the email, call, face-to-face conversation or Skype chat about your order. The discussion contains details on the requirements of the project, its form and purpose, schedule, budget and implementation, eg for the needs of printing. The conversation must also include information about the company, profile of activity, promoted service or product as well as previous marketing implementations, such as advertising leaflets.


Research and Development. See for yourself.

Earlier information is collected and saved in the form of a brief. The last stage can be omitted if the brief was prepared earlier by the client. I carry out a research in which I set the goals of the project, check the competitors, target markets and customer age groups. In this phase, it also gathers ideas, inspirations, and proper design practices, and compares earlier examples of implementations against the background of competitors.

Design Stage. Checkmate.

After completing all reseach, concept designs and preliminary design projects are developed. The most effective design solutions will then be selected from the initial sketches. These projects will then be developed. I will then present selected design concepts to the client, discussing them in the design process and explaining key design decisions. The project will then be compared with the requirements set out in the summary.

Production. Checkmate.

The project will be changed in relation to the feedback from the client, and the final proofs of the work will be sent to the client for approval. I prepare a graphic design for printing or for publication on the Internet. Graphic design can also be used for marketing communication in electronic form (email or pdf). In the case of designing a website, it passes the project to developers / programmers who will transform the graphic design (layout) into a fully functional website.